de-conversion

Branding an Adolescent Mind

Maybe you were one of those snobby rich kids that had everything they ever wanted growing up, or maybe you were the kid who saved up every dollar and bought your own pair of designer jeans twice a year and took exquisite care of them. I was neither. I had nice things but Levi’s were the extent of my brand loyalties. Aside from the trendy things we all focus on as teenagers, there are a myriad of other mundane everyday things in our adolescent lives that we use because they are available to us. Toothpaste, ketchup, shaving cream, etc.

When you leave home for the first time, whether for college, marriage, or the working world, you are suddenly faced with more choices than you ever thought possible. You take for granted all the common utilitarian things your parents provided for you. Do you remember the first time you went out to buy toothpaste for yourself? What do you get? Do you buy what your mom had always bought for you? Do you stretch your rebellious wings in protest and go for something new? As simple and foolish as it sounds, it is a microcosm of the process we go through into adulthood. How much do we cling to? How far do we run away?…

Continue Reading April 26, 2008 at 12:19 pm Lyndon 24 comments